Fortnite just pulled off a marketing scam(velocitypartners.com)
velocitypartners.com
Fortnite just pulled off a marketing scam
https://velocitypartners.com/blog/fortnite-just-pulled-off-an-incredible-marketing-scam/
https://velocitypartners.com/blog/fortnite-just-pulled-off-an-incredible-marketing-scam/
The "scam" as they write it is that Fortnite devs disguise the shutdown before system downtime (probably due to upgrades) as "end of the world" events, and manage to gather excited audience for them.