Naming Your Startup(blog.asmartbear.com)
blog.asmartbear.com
Naming Your Startup
http://blog.asmartbear.com/naming-startup.html
3 comments
Their logo is a mint leaf, so...
Because mint is fresh and nice and a brilliant concept to be associated with... but "mint.com" is a brilliant brand name for a service like mint.com. Which explains why Aaron Patzer reportedly gave 1% of the company in series A stock in exchange for the domain (see 4th comment here: http://techcrunch.com/2009/10/08/startups-101-the-complete-m...)
I make my co-founders lock themselves in a conclave for days on end until we agree upon a name, and when that is done, white smoke billows out my chimney to signal the masses that a name has been chosen to represent my site on Earth. There might also be wine, and lots of praying that our idea will work :)
Does the CIO have to sit in a special chair to determine if he's got any balls?
[deleted]
...LOL! That's the worst example ever. Mint has plenty of money related meaning. Mint is green. Money is green. A mint is an industrial facility which manufactures coins for currency. I could go on...