From Attic To Prestigious, $100 Mil A Year Brand(mixergy.com)
mixergy.com
From Attic To Prestigious, $100 Mil A Year Brand
http://mixergy.com/adam-strum-wine-enthusiast-interview/
2 comments
I thought I ruined this interview with a bad title. Glad it's getting attention despite the headline.
Andrew - I really enjoy your interviews but video content during a busy weekday is a tough proposition.
I imagine that’s true of most of your core audience.
I realize you're building your model on video the associated CPMs but I would come to your site for EVERY interview if you had a summary and takeaways posted in conjunction with the original video release.
Maybe do it "slide show" style like business insider / forbes etc with a key sponsor for each point to recover some of the premium CPM value?
The transcripts are helpful, the Jimmy Wales "edited excerpts" much more so.
I imagine that’s true of most of your core audience.
I realize you're building your model on video the associated CPMs but I would come to your site for EVERY interview if you had a summary and takeaways posted in conjunction with the original video release.
Maybe do it "slide show" style like business insider / forbes etc with a key sponsor for each point to recover some of the premium CPM value?
The transcripts are helpful, the Jimmy Wales "edited excerpts" much more so.