Evernote honestly explains their absurd freemium conversion rate(youtube.com)
youtube.com
Evernote honestly explains their absurd freemium conversion rate
http://www.youtube.com/watch?feature=player_detailpage&v=pSYdwNHCmJA#t=1021s
14 comments
The perfect implementation of freemium for a product people love. Of course if your product is not good, you can't think long-term like this. Lesson is: make a great product, then think for the long run in terms of your business model.
Every time I turn my back on freemium, something makes me turn my head again..
In this video the founder of @evernote goes open kimono on conversion rates.
3% overall only .5% in the first month 2.5 years in over 20% pay
Amazingly honest discussion from a $10M freemium business.
3% overall only .5% in the first month 2.5 years in over 20% pay
Amazingly honest discussion from a $10M freemium business.
Great product (I use it daily), very glad they didn't jump into the dead pool. Any one else use Evernote here?
[deleted]
sounds like a pretty rad place to work
[deleted]
3% overall only .5% in the first month 2.5 years in over 20% pay
Amazingly honest discussion from a $10M freemium business.