Goldman Sachs, Apple Team Up on New Credit Card(wsj.com)
wsj.com
Goldman Sachs, Apple Team Up on New Credit Card
https://www.wsj.com/articles/goldman-sachs-apple-team-up-on-new-credit-card-1525966214
8 comments
Given the proliferation of ApplePay, the revenue streams from things bought or transacted over the iTunes store, and it's massive cash stores, at which point does Apple start to look like an actual bank as it begins to underwrite credit, offer investments, transact to investment platforms, etc?
Makes sense. Apple has always tried to provide a single vertically integrated, unified experience for users. It isn’t surprising that as their customer experiences touches various industries like banking, music, etc. that they’ll try to enter and “Appleify” that industry for the Apple adherent.