Buzzwords and the Paradox of Credibility(blog.crowdspring.com)
blog.crowdspring.com
Buzzwords and the Paradox of Credibility
http://blog.crowdspring.com/2010/06/small-business-startup-marketing-buzzwords/
4 comments
"Please allow ourselves to introduce ... ourselves"
Upvoted for the funny Austin Powers reference.
Upvoted for the funny Austin Powers reference.
The Buzzwords do for exposure what paparazzi do for the reach and famous.
'Magical' and 'revolutionary' aren't buzzwords. Buzzwords are widely used, or even overused, and tend to imply some specific (often technical) meaning, though that meaning drifts with abuse over time. 'Open' or 'standards-based' or 'enterprise-grade security' are buzzwords.
'Magical' and 'revolutionary' are not widely used in competitive product descriptions, and don't have specific meanings -- they're intentionally vague. They're meant as, and understood as, evocative puffery.
'Magical' and 'revolutionary' are not widely used in competitive product descriptions, and don't have specific meanings -- they're intentionally vague. They're meant as, and understood as, evocative puffery.
The only redeeming value was that the author arguably misused the buzzword 'paradox' in the title.