Ethics & Apple: do the optics matter?(jessesmith.tumblr.com)

jessesmith.tumblr.com

http://jessesmith.tumblr.com/post/569060525/r-egardless-of-how-the-law-shakes-out-the-optics

1 comments

aphyr16 anni fa

"Optics." You keep using that word. I do not think it means what you think it means.

I've read the article twice, and am still puzzled. Does anyone else get this? Is it marketspeak?

neonfunk16 anni fa

It's from David Carr's NYT op-ed: "... and regardless of how the law shakes out, the optics are horrible for Apple." So I think in that context it means "how it appears" vs. "how it is".