Unicorn Logo Evolution(logoevolve.com)
logoevolve.com
Unicorn Logo Evolution
http://logoevolve.com/?hma
23 comments
I think the page author is trying to show the current logo and the oldest logo, including going back to when companies were known by different names (a few of them are like that anyway).
If that's the case, the early Uber logo is incorrect. Originally known as UberCab, it's logo looked like this: https://2q72xc49mze8bkcog2f01nlh-wpengine.netdna-ssl.com/wp-...
You can see how what the page lists as the original logo is derived directly from the UberCab one.
If that's the case, the early Uber logo is incorrect. Originally known as UberCab, it's logo looked like this: https://2q72xc49mze8bkcog2f01nlh-wpengine.netdna-ssl.com/wp-...
You can see how what the page lists as the original logo is derived directly from the UberCab one.
i think the author is trying to make a buck selling ready made logos for silly unicorns...
Move fast and break things. You won't get the logo correct in the first iteration.
There seems to be a takeaway though - complex logos eventually get replaced.
Or any iteration for that matter, brand identity being so subjective and all.
The cool animation at the top of the page over-sells what this site is providing by a factor of 1000. I was expecting some type of neat morphing between various logos over time.
It's funny... I posted something similar yesterday that (IMO) is much more informative but didn't get any attention: http://www.sketchdeck.com/blog/less-is-more-our-analysis-of-...
Must be the fun animations that sell this.
Must be the fun animations that sell this.
I found your post much more informative and interesting. The animations I think are detrimental since you can't do a side-by-side comparison.
Did you submit to HN? Link to the submission?
Is this a rip-off with some minor updates of this post?
http://www.businessinsider.com/compare-the-original-and-most...
I agree this only showing some random old version is not very exciting, evolution would be more like this:
http://www.hongkiat.com/blog/logo-evolution/
Which is very interesting for traditional companies. The gradual changes over decades tell a story of changing company size, globalization, technologies and cultures.
I agree this only showing some random old version is not very exciting, evolution would be more like this:
http://www.hongkiat.com/blog/logo-evolution/
Which is very interesting for traditional companies. The gradual changes over decades tell a story of changing company size, globalization, technologies and cultures.
It's a little weird seeing these arranged not by year of inception since the use of branding and style have changed era to era. It's neat to see something like Shell change so little but that's not surprising when Oculus is largely unchanged.
Also, Oh God Volkswagen.
Also, Oh God Volkswagen.
It's amusing seeing the Reddit logo not change at all.
Yeah! You know... Unicorns! Like... Pepsi and IBM!
Ironic since the Reddit logo changed every day when it was a startup...
The Canon one is interesting. The logo made it clear the name come from a buddhist deity, which is not clear in the new one giving the romanization used is different from the most common one (Kannon).
I wasn't even aware PayPal's had changed. I still think of the original logo.
It doesn't help that historically, (like eBay) parts of their site get served with old themes. Sometimes depending on what account you log in with.
I freaked the hell out when it did (I'M BEING PHISHED!). I probably saw it the same day it went live, because I was developing an e-commerce checkout flow at the time.
I prefer Airbnb's old logo, the same with the Uber logo. And I was quite surprised to see Twitters first logo.
There's a lot of missing steps. See also Logopedia: http://logos.wikia.com/wiki/Logopedia
I'm not a fan of these kinds of hilarious-in-hindsight juxtapositions since it gives the impression that "hey, the logos of old companies sucked, so you don't need a good logo to succeed!"
Branding is not that simple, unfortunately.
Branding is not that simple, unfortunately.
Microsoft seems to be a cover 80's disco music.
http://bit.ly/1U9mxIG
http://bit.ly/1U9mxIG
If you'd like to see the evolution of the actual startups themselves, check out a project I've been working on for about a year ... it now has over 500 startups listed on the site:
http://www.startuptimelines.org/
Note the logo of Oculus, it was changed a few months after the Facebook acquisition.
The eye went away. I wonder why.
The eye went away. I wonder why.
I thought this would be about the logo of the Unicorn web server. Not much here, really, but Airbnb's name makes a lot more sense now that I've seen it spelled out ("Airbed & Breakfast").
Its interesting how Volkswagen was a modified swastika, yet their current logo pays homage to their old one in shape. Honestly if I was them I would have gone an entirely different direction.
I doubt its a modified swastika any more than Columbia Sportswear logo[0] is a modified swastika.
In 1937 the Nazis were already well established in Germany, and WW2 hadn't started yet. I would think that if it was meant to be a swastika, they wouldn't have to allude to it, they would just use it. Ferdinand Porsche[1] (founder VW) was even a member of the Nazi party and SS and worked closely with the SS and received awards from them (though also characterized an a apolitical person, it sort of looks like he had no problems "going along to get along" in matters of furthering his engineering). There is a real story of VW, Porsche, and Nazis, but it's not clear that this logo[3] is part of it.
edit: and then this: https://news.ycombinator.com/item?id=11346188 by @d0lph. I've never heard of swastika references in the logo before. Colour me now-educated.
[0] https://upload.wikimedia.org/wikipedia/en/thumb/c/c2/Columbi...
[1] https://en.wikipedia.org/wiki/Ferdinand_Porsche
[3] http://i0.wp.com/blog.etuodi.com/wp-content/uploads/2015/07/...
In 1937 the Nazis were already well established in Germany, and WW2 hadn't started yet. I would think that if it was meant to be a swastika, they wouldn't have to allude to it, they would just use it. Ferdinand Porsche[1] (founder VW) was even a member of the Nazi party and SS and worked closely with the SS and received awards from them (though also characterized an a apolitical person, it sort of looks like he had no problems "going along to get along" in matters of furthering his engineering). There is a real story of VW, Porsche, and Nazis, but it's not clear that this logo[3] is part of it.
edit: and then this: https://news.ycombinator.com/item?id=11346188 by @d0lph. I've never heard of swastika references in the logo before. Colour me now-educated.
[0] https://upload.wikimedia.org/wikipedia/en/thumb/c/c2/Columbi...
[1] https://en.wikipedia.org/wiki/Ferdinand_Porsche
[3] http://i0.wp.com/blog.etuodi.com/wp-content/uploads/2015/07/...
Canon's old logo is so badass
Really highlights reddit is way over due for a refresh of it's logo and style.
Love the logos and the smooth transition animation. TIL Coca Cola is a unicorn :-)
Just hanging out, taking some photos with my kwanon camera.
it's more "then & now" than "evolution"
Apple's logo had a differently proportioned apple. Microsoft had a 90s logo. Google had a 2000s logo. Etc etc.
Also, did you know that Canon is named after Guanyin, aka Avalokiteśvara the Buddhist bodhisattva?
https://en.wikipedia.org/wiki/Guanyin