Using predictive analytics to reduce churn(madkudu.com)
madkudu.com
Using predictive analytics to reduce churn
http://www.madkudu.com/blog/use-predictive-analytics-to-reduce-churn-by-20-in-2-days-with-3rd-grade-math/
1 comments
I'm the author of this post - please let me know if you have any questions.
Title is misleading. The article only describes univariate analysis (screening of independent variables).
One can build a model to predict churn from those independent variables (e.g., by just adding them up), but then there's out-of-time and out-of-sample validation, monitoring, and other boring, but important things.
One can build a model to predict churn from those independent variables (e.g., by just adding them up), but then there's out-of-time and out-of-sample validation, monitoring, and other boring, but important things.
Agree 100%.
And we like the "boring" things. But I don't see why doing univariate analysis doesn't deliver on the promise of the post. Contrasted with guessing, that is.
And we like the "boring" things. But I don't see why doing univariate analysis doesn't deliver on the promise of the post. Contrasted with guessing, that is.