Was able to grab seats in the "Feel The Heat" section for the inaugural Falcon Heavy launch last year - it was incredible! (Olivier: your writeup brought back a ton of memories.)
I especially liked this picture I grabbed of someone who had his photo taken in the exact same spot for one of the earlier Apollo launches: https://imgur.com/a/xAqbTGL
What I teach is largely about repositioning yourself and focusing on the value you create vs just the tech. Not surprisingly, few freelancers focus on business outcomes. Higher budgets and pay are a natural side effect of doing that.
We're constantly reworking our marketing site, but to make it more technical for the HN crowd (our audience is mostly marketers), it's an "if-this-then-that" engine for your website.
- If referred by foo.com OR came over with particular UTM params OR landed on /foo THEN change out testimonials to be able foo (using similar underlying tech that Optimizely, et al use)
or
- If visitor, who has opted in previously, has the "Customer" tag in the ESP/CRM that our customer has linked their site to, then ditch the signup form on the homepage and put a training video (or something)
It's basically a rules engine that looks at on-site behavior (pages viewed, referring domain, query string params, cookie data, etc) and allows you to combine that with ESP/CRM backend data (tags, custom fields, subscriber vs anonymous), and make content changes (replace text, hide an element, swap out an image, etc) as a result of a visitor belonging to a particular segment you've defined.
Forgive me, but I'm not sure what we're doing that's disingenuous?
If you clicked through after the initial welcome page (that just overviews the tool) that's not a lead gen form. That's exactly what the tool advertises: a questionnaire for deconstructing your funnel value.
In fact, there's zero lead gen until the end – and that's entirely optional. There's no "put in your email address to get your numbers!" – we display it all anonymously. If you put in your email address, we send you an email course.
I'm not sure if you saw the same thing we built, or if I'm misreading your comment?
Correct. We're leveraging localStorage to save answers across "pages" (using Vue). We could probably serialize / base64 encode the object we've saved and then let someone share it.
I own a Model S and have clocked 23k miles on it over the last year, most of which on long roadtrips.
I love it. The car mostly drives itself between superchargers, and the SCs are usually next to coffee shops or restaurants. I don't mind getting up and stretching / having a drink every few hours.
But if minimizing recharging/refueling is your main priority, yeah, you can't beat ICE.
Because AR takes mental space, even if someone else you hire is managing it.
Focusing on one thing is best. I recently sold my SaaS for the same reason — I wanted to eliminate needing to worry about it while working on growing my other (more profitable) business.
(Lastly, as things that probably make Patrick excited to get out of bed and work, I'm assuming Starfighter > AR.)
It does. My business goal with my email course is to generate qualified leads for my course. My personal goal is to make people better off than they were before they started the course.
If the free course is nothing but the "sizzle" and a giant pitch for something paid, that's a problem. You're probably not going to get many sales for your paid course, and no one's going to refer others to the free course.
But if it's valuable independently of the premium course, and allows the reader to determine if it makes sense to go pro, then it's a win-win for all involved. At the end of my course, I ask people to reply back with what they got out of the free course and what they plan on changing as a result of it — I get a fair amount of awesome responses (which turn out to be great testimonials) from this last email: http://i.glui.me/1A3VNtx
Those who might consider your paid course would only have the persuasiveness of your sales site to go off of. By offering a free email course, you're able to figure out whether Paul's capable of providing you value. If he is, he'll have a call-to-action that upsells you on his paid course which provides even more value.
There's nothing at all wrong with this formula, and IMO it's much "safer" for the buyer.
Not necessarily true. I offer a free email course (also for freelancers), and I position the free course as the strategy - how should a freelancer think about sales? The premium course is the tactics - an actionable deep dive into the content covered in the free course, along with templates, scripts, video interviews, accountability, and more.
It's worked really well. People love the free course, and those who want a more tactics and accountability buy the full course.
I bill by the week. At the time, my agency rate on this project was $10k a week, which included the full time attention of a senior developer (~4 full days), plus part time Q&A and PM oversight.
It has everything to do with freelance web development, because I (a 1099'd freelancer) am still doing web development. I've just come to realize that clients don't pay me for lines of code, therefore I don't sell lines of code :-)
Figure out WHY a project's being commissioned and then propose what your clients actually care about (hint: not code), vs. doing the usual "here's a proposal with a bunch of technical line items, a quote, timeline, and a signature field"
Sure. So I had a client who wanted us to rewrite their 10 year old MS Access app as a web app.
The engineer in me would have immediately jumped into "OK, how do I migrate this database into Rails and recreate the functionality and UI of this app?" I would have priced the going rate for web development, and tried to gauge how long it would take to complete.
The business owner in me realized that this app is critical to their business. It's the tool they use to manage and close sales, and about 20ish people use it all day, every day. I also knew that the CEO was currently the maintainer of the app, as it was started when the company was a home business and the owner picked up a "Learn MS Access in 21 Days" book.
Knowing this, I went to work learning how I could not only modernize the product by making it web based, but I wanted to leverage my experience in usability to optimize how their team uses the app. How can we not just rewrite the app, but also optimize it? Is there a clear path to adding an hour or so a day of additional productivity per employee, and what would 100 hours of combined additional productivity a week mean (financially) for the business? And how much better would it be if the CEO of this small company wasn't needing to maintain the app himself, but could focus on what he does best — growing his company?
What I sold wasn't software or a rewrite. I ended up selling a better tomorrow for his business, and a more profitable tomorrow. This "decommoditized" what I was doing, and while he paid me a premium, he received a much better product at the end of the day.
Justifying your costs by basing what you charge against the costs of a similar employee is a good start, and in my experience it's how most of us start (the old "divide by 2000" trick). I like that Andy makes note that you need to include overhead (prospecting, writing proposals, ...), which a lot of new freelancers tend to miss.
However, I think the big takeaway is realizing that the formula presented establishes a minimum threshold. It shouldn't be used to figure out what you charge. My rates are way north of what the a developer/marketer would command on the open market, but I don't contextualize my costs against the equivalent costs of an employee; instead, I anchor my costs against the upside that a successful delivery of a project would yield for my client.
The single best way to substantially make more money consulting is to stop selling commodity services (web design, Ruby programming, whatever), and to truly consult. Provide your clients with a way to bridge the problem they face with the solution they desire, and charge accordingly.
The idea of another 10+ hours baking in the Florida sun...
(But, seriously, no one there would have preferred an unsafe launch. For us, the booing was targeted toward high atmospheric winds!)