"The Code." Tapping into the unconcious of why people buy what they buy(37signals.com)
37signals.com
"The Code." Tapping into the unconcious of why people buy what they buy
http://www.37signals.com/svn/posts/346-people-have-no-idea-why-theyre-doing-what-theyre-doing
3 comments
Yes, I remember seeing the pbs show on him (pbs is awesome), and thought of him to be more of a salesperson than actual master guru. Alot of what he says is hindsight. Look instead of how he sells his "service" to these large companies for good sums of cash. He invites them into his nice home, gives them good french wine and almost courts them. His accent is a whole bonus in itself. In the end, the companies feel justitifed spending the sum of money, because it is viewed as an upscale expense.
Interesting. For anyone interested, you can watch a video featuring this guy at: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/