If self-determination means an enthnostate then no people has that right. If every ethnic group had its own state in which it was guaranteed supremacy, the world would be a complete mess. It doesn't work. We are seeing in Israel/Palestine a thoroughly worked out example of why it doesn't work, and what the consequences are when you try to make it work.
Apple's customers don't like the advert. There's not point in Apple arguing with them. Its like trying to argue with someone about whether a joke is funny. If they didn't laugh the first time, having a debate about it just makes it worse.
Naively I wonder if the tendency towards "plausible bullsh*t" could be problem here? Making very convincing legal arguments that rest of precedents that don't exist etc.
I have sometimes wondered if ideas about dwarves, gnomes, trolls or other vaguely human-shaped mythical creatures might have originated in encounters with other, now-extinct human species.