One Café Chain’s Facebook Experiment(hbr.org)

8 pointsby markbninehace 16 años1 comments

http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1

1 comments

Pretty solid analysis. Yes, Facebook may be effective in changing the behaviour of a very small bunch of diehards, but these are a very small percentage of customers. Facebook as (very) niche markeing channel.