Having read the book, I can attest that it is not your garden variety "be bold, network and execute"-kind of a book. Here, Kessler surveys various business categories and provides interesting analysis for why certain businesses succeed while others don't take off as expected.
Bobik does not have a language-specific API per se, although more language-specific SDKs will be available soon. All interaction with Bobik is carried out via REST calls. Thus, you can create your own "SDK" with a fairly minimal effort.