There's a reason mozilla switched to yahoo - Google refused to honor do not track and live up to mozilla's privacy standards. This fits into their tracking strategy and they'll also likely get a big cut being the middle-man.
I've lost a lot of respect for google in general, going from innovator to me-too copy-cat in everything from social media (G+) to cloud computing (GCE).
I've lost a lot of respect for google in general, going from innovator to me-too copy-cat in everything from social media (G+) to cloud computing (GCE).