The title mimicks the common misunderstanding that naive calculation for Fibonacci numbers is done in linear time, which is not true when cost of arithmetic operations is not negligible. The whole point of the article, as I understand it, was to show that not taking such details in account will lead to flawed analysis.
But everyone in select industries (telecoms?) wants Linux on mainframes or DB2, which still beats crap out of Oracle for some workloads. And don't forget the IBM Research
> This is Google we are talking about, their main move has always been to release their own version of the service, hope to win, and only if that fails, do they open up their pocket book.