I agree, the title may be a little over the top. But, see the guy, he is a student living in a place where they do not have much facilities or exposure. They were cut-off from the world, with no lights etc. For most of us urban folks, it may just be another interesting thing, but for them, it could be a communication enabler!..
This is a strategic investment by Ebay to push their international sales, which have been subdued in recent times. At the same time, it is great for Snapdeal, because it offers much needed legroom in the increasingly competitive Indian ecommerce market