Seems like a great way to get access to a lot of Google Analytics accounts. I'd be a wanting something more substantial than "beauty" to give away that info.
I've been reading this blog for over a year now and the detail and knowledge Craig has is incredible. Understanding the technical characteristics of the cars has really deepened my love for the sport.
On a side note, I saw on Twitter this weekend that Craig/ScarbsF1 has been ill recently. He's actually due to go for a tripple heart bypass tomorrow, so I'd like to wish him well and hope he makes a speedy recovery.
Steve Furber was the head of the Computer Science department at Manchester University when I studied there 10 years ago, I believe he still is.
He took us for a course about ARM processors and how to program them via assembly code. It was tough to say the least but interesting, the text book was the one mentioned in the article. At the time we realised that ARM was a big thing, but looking back we definitely didn't realise how big it would become.
Great post. Do you have some sort of referral scheme whereby current users can recommend the product to their coworkers and get a discount if someone signs up? I think that could help you grow it if not, your existing users spend all day alongside your target users - give them a reason to talk about it!