I think the author misses a few key points here. A) as long as apples stock price continues in an upward trend Cook is safe. B) lack of lines at product launches is most likely engineered by Apple itself. It no longer wants to be seen as a company that caters to first adopters and fringe users, any one should be able to get access to the next product. This is supply chain optimization, not lack of innovation. Lastly, we are in an inbetween period when it comes to consumer products. The current form factor for most of Apple’s product offering is going to see major shifts in the very near future, only the tech needs to catch up. Apple, or any company can’t really do much more with what they have. Better processors, cameras, display pixel resolution, sure. Remove the headphone jack, add an oled touch bar, why not. In my mind Cook is riding this out well. Apple has had a lot of missteps, both pre and post Jobs, but I don’t see any indication that Cook is anywhere near on his way out.