sudoscience I really appreciate your detailed input!
As it turns out the video is confusing viewers about some of the features of the site and will have to be changed asap.
a) They don't provide benefit to the customer
You mentioned that users may not want to buy total outfits and that other users prefer to have an outfit chosen by someone else. The outfits that shoppers create are saved on completion and displayed on the website (think pinterest) for others to comment on, save or purchase. Each item could be purchased individually or as a whole outfit. If buying the entire outfit is not required would the website appeal to you?
If a casual shopper does not want to create an outfit but instead is looking to buy a certain item or maybe change his/her style she will be able to follow other users (think lyst.com) based on the outfits that they create and make purchases then.
b)Their product isn't directed towards the right customer
You are right about the cost of items vs. purchasing them online. The $600 Jimmy Choo does not reflect the type of user that I would expect to have. On the flip side there are online luxury retailers that serve up items well over 1k (net-a-porter) but that is a smaller market.
b) The demo doesn't work
Bootstrapping. The demo is not intended to work as you see in the video and I understand that a viewers expectations may be broken after giving it a try. I did not want to use one of those someones-hand-draws-explanation-of-website videos. When I created the video I wanted it to be flashy and enticing, encouraging the viewer to sign up for the future service. Would you recommend that I change the video to someones-hand or remove the try me section entirely? Which was more attractive to you, the video or being able to get it a (very limited) try?
Thanks again for taking the time to offer your insight!
Thanks for your input (and that of your friends)ConceitedCode!
I realize that at this point one of my major faults is the confusion or lack of information in the video. You mentioned that its rare for you to buy an entire outfit at once. Once an outfit is created it is saved and displayed on the website for others to see, comment, and puchase. Each article of clothing could be purchased individually or as a whole. Discounts for purchasing whole outfits come to mind but that's an entirely different topic.
Hi timmm thanks for your reply. The long term goal is to translate this into a mobile app. Have you used netflix or pulse on your phone or ipad? Both have implemented a side scrolling UI which makes it easy to navigate. Assuming you are accustomed to online shopping would it be easier to create and purchase outfits this way?
As it turns out the video is confusing viewers about some of the features of the site and will have to be changed asap.
a) They don't provide benefit to the customer
You mentioned that users may not want to buy total outfits and that other users prefer to have an outfit chosen by someone else. The outfits that shoppers create are saved on completion and displayed on the website (think pinterest) for others to comment on, save or purchase. Each item could be purchased individually or as a whole outfit. If buying the entire outfit is not required would the website appeal to you?
If a casual shopper does not want to create an outfit but instead is looking to buy a certain item or maybe change his/her style she will be able to follow other users (think lyst.com) based on the outfits that they create and make purchases then.
b)Their product isn't directed towards the right customer
You are right about the cost of items vs. purchasing them online. The $600 Jimmy Choo does not reflect the type of user that I would expect to have. On the flip side there are online luxury retailers that serve up items well over 1k (net-a-porter) but that is a smaller market.
b) The demo doesn't work
Bootstrapping. The demo is not intended to work as you see in the video and I understand that a viewers expectations may be broken after giving it a try. I did not want to use one of those someones-hand-draws-explanation-of-website videos. When I created the video I wanted it to be flashy and enticing, encouraging the viewer to sign up for the future service. Would you recommend that I change the video to someones-hand or remove the try me section entirely? Which was more attractive to you, the video or being able to get it a (very limited) try?
Thanks again for taking the time to offer your insight!