For a lot of reasons. First, if I'm spending time creating an app, it would be nice to know with 100% certainty that it will be accepted in the app store. Second, it's unfair if competitors don't have to run by the same set of rules. Third, because it's extremely confusing and could turn developers off from creating on their platform.
And, what about Groupon and Living Social? All they do is promote a different business every day... If Apple is going to make rules like this, they need to be consistant on how they enforce it.
It reminded me of Sublime as well and I must say that the fuzzy match saves me a lot of time when switching between files. Having this functionality built into the OS could be very beneficial.
Ah, forgot to say where the drop-off is. We lose most people on the gift selection page.
- 60% make it from the homepage to the gift selection page (not bad).
- 3% make it to from the gift selection page to the billing page (eeeeh).
It's a huge drop-off and we are trying to pin-point why. It may be a product issue, but most people have given us good feedback on our selection of products. We are going to mix in some other brands to see if it helps at all.
We have split tested the landing page and were able to increase the click-through rate by 20%. No other split tests are running at the moment.
This was very helpful. I agree that there are a lot of decisions to be made that don't seem necessary for something so far in advance. That may be a tough nut to crack. I'm going to dig into this more and see if the feedback is consistent.
This is a huge improvement for Google Analytics. I always needed to have multiple tracking scripts installed on my website because google didn't display the data in real-time. I'm excited to test it out.
Should be interesting longterm to see how this coupon craze plays out. My mom figured out Groupon, but has no clue what a smartphone is so Google may be a little ahead of the curve for part of the demographic they are after.