It's important to understand that there's only one news. Rest everything that different news outlets publish are perspectives.
It's a classic example of the elephant and 10 blind men.
A news is a one time event observed in 1st, 2nd, or 3rd person perspective. When news outlets start acting as businesses, the need for differentiation leads them to dig out the different interpretations of the same event and report those that have higher probability of capturing public attention.
Reading multiple interpretations of the same news could feel like something really big and noteworth has happened. In effect, it's the same news being reported everywhere.
Agree.
Plus I'd also like to highlight how experimentation platforms/tools are sold as 'conversion uplifter'. All orgs are looking for solutions to take their conversion graphs up and to the right. And they are ready to pay hefty sums for any tool that speaks to this motivation.
But then they are asked to wait! Wait for the concept to mature within the org. Time being of critical importance most orgs end up getting frustrated as what they initially started with doesn't hold true now. And when you already have lots of money, it's easy to switch.
That's correct. MarTech or marketing technology space is quite vast. Marketing, as a function, is dynamic and composed of various aspects. Marketers are not usually tech aware so they employ products that decrease their dependency on other functions, especially engineering.
If you study that graphic more you'll find a lot of solutions pitching the idea of 'no IT help required'. Trust me, that's huge relief for marketers.
Another indication of a crowded space is demand. Demand for convenience.
Differentiation becomes really challenging in such a crowded space, I agree. From a product perspective, consistency in expanding the capabilities of your product can help set a long term relationship with the market. From the marketing perspective, positioning of the product should evolve in a manner that agrees with what's trending in the market.
Sure.
The product aims to tackle friction encountered in the content creation process from ideation to distribution and analysis thereafter. It attempts to introduce 'campaign thinking' in the process. This level of thinking will speed up the creation process and introduce clarity in the content marketing team.
There isn't any solution that directly deals in this space which makes the content creation process very distributed and time-consuming. In that respect, Google Doc will be considered as a competitor.
I like the concept but not able to understand why I would like to write in markdown?! Markdown has a very steep learning curve imo. As a general user (note taker or blogger) you are asking me to learn something else in order to derive value from your solution.
Facebook weighs'share' more than anything else which I don't think is cool. I personally might not want to share a post or anything but it shouldn't mean I don't like it. Yes, interaction is crucial but narrowing it down to just sharing isn't a good measure.
The official explanation by facebook seems to hint at providing monetary benefit to the company by playing on business' money. It seems facebook is running out of funds and is coining out ways to weed out more money from businesses.
Thoughts?
It's a classic example of the elephant and 10 blind men.
A news is a one time event observed in 1st, 2nd, or 3rd person perspective. When news outlets start acting as businesses, the need for differentiation leads them to dig out the different interpretations of the same event and report those that have higher probability of capturing public attention. Reading multiple interpretations of the same news could feel like something really big and noteworth has happened. In effect, it's the same news being reported everywhere.