wow it seems really a cool approach!
I've always though that running a company requires a "monkish" life: you need to be very disciplined in your life to be successful. This could be an interesting way to improve it.
This is one of the Google Maps new features I suggested during my phone interview for a job in Google almost two years ago... their choice to reject my application didn't make much sense to me back at the time, but right now it makes no sense at all!!