I love that this article actually delivered on its title's promise by giving out specific tactics -- as opposed to the trite, generalized advice that most blog posts try to get away with.
If you're considering skipping this because of its length, I would reconsider. It's entertaining in a unique way and well written as well. The only downside is that there's no way to identify the company (or the author) and now I really want to know.
Looks like a useful site. I would consider left aligning the title, writer, director and cast fields. It would help with readability when scanning the list.
Another flaw in Google Content Experiments (which was mentioned in the article) is that it doesn't distribute traffic evenly. This is a big bummer with seasonal products/services where having the control start getting 80% of the traffic during a high conversion period makes the test useless. Overall, even though testing is easier in some ways, I definitely miss Google Website Optimizer.