You're right that did come of a bit dickish, my apologies. But I was genuinely wondering what you were going to do to innovate. Your original blog post is pretty vague on where it is going. We're also looking to disrupt the recruitment industry here in Australia because it is similarly broken.
Great post, but I'm not sure how a jobs board solves this problem.. where is the innovation? We're going to shaking up the creative recruiting industry here in Australia with Dragonfly. Our beta goes live next week, keen for feedback. http://dragonflylist.com
Love it. Really nice site, I'm going to have to try and remember to use this over torrentz.eu. Killer extra feature: Suggestions. But before you go reinventing the wheel, can you implement this? tastekid.com. Best recommendations I've seen. I believe they have an api.
Best would an Exact Match Domain (EMD): howtodrink.com.
But if your site is going to be about more than just drinking then its probably not recommended.
1. howto.com/how-to-drink
2. howto.com/drink
Number 1 will greatly out perform number 2 for the term 'how to drink'.
I have not seen repeating the keyword in the root and path have a negative effect on seo.
Make 'How To Drink' the first three words of the <title> tag and you're making a strong start.