I'm not sold on the hotmail I love you message getting crazy numbers - word of mouth to new internet users who needed an email account was the hotmail gold.
It's unfortunate but it works, I actually picked it up from working at a Bank where the guys implementing the tech specs we wrote never read them correctly. These were in house guys making big bucks, arghhh
At the end of the day people matter, I use outsourcing for minor tasks to save a few bucks and keep great people around for everything else.
After posting a number of jobs on freelancer.com I eventually found a guy for our content in the Philippines who was amazing and very cheap.
Id say try freelancer, odesk, etc but be very clear about what you want and expect to test out a lot of people with small tests before you find someone who is good. Once found get them on it fulltime for a few days or weeks until its done.
A great trick is to hide in the spec you give them a sentence that asks them to bring X up, this way you can tell if they read it or not.
A great read none the less