This is a really interesting move given that Netflix has traditionally tried to push people towards lesser known content. In fact, they don't make that much money on people using Netflix for blockbusters but are much better off with the recommendations. It's a bit odd that they would go for a big name celebrity for their first owned series. This may just be a way to get a foot in the door, and then buy lesser known series for a lot less and push new content in a way we've never seen before.
Actually 40-year-old Moms are not hardcore gamers at all. In fact the beauty of Zynga is that it went to the basics. Most people are actually not hardcore gamers. Rather they simple want basic games. These are the 40-year-old moms where the amount of technology they want to digest is limited. While Zynga has room to grow in technology, their success lies on everyone not being hardcore and rather simply willing to spend a few minutes every day playing a game.