Yep the right to left texts are still not rendered correctly.
Same goes for Persian. Disconnected letters appearing from left to right, it should look like: سلام
I put a translation in another comment. I don't think he makes them, or at least there's nothing that suggests that in the text. He's more of a collector.
Here's a rough translation for anyone interested in the text in the article:
The world of Colored pencils
Going through the narrow alleys of the stationary bazaar, there's a name that's familiar to all and an address that's hacked on all the tradespeople's minds. If you're looking for colored pencils, everyone'll point you to Mr. Rafieh's shop.
"It's been thirty years that I get my energy from setting up kids with their colored pencil box. At the moment I have one of the biggest collections of colored pencils.", he says.
Beginner and professional painters alike come to him for recommendations on colored pencils. The rare old models from the west or the ones produced in the country, he has them all. Mr. Rafieh's colorful stall has been drawing the attention of passerby for many years now.