"The selection includes many friends who you publicly interact with the most. Examples of public interactions include Wall posts, comments and mutually attended events. Facebook will never show friends based on whose profiles you choose to view or who you interact with over messages and chat."
"My Facebook ad is live! Last night I found a message from +Michael Lee Johnson where he mentioned that his Facebook ad promoting his Google+ account was suspended after running for about an hour. I wanted to find out if Facebook would approve my ad.
Any publisher can refuse any ad they want, and Facebook's advertising guidelines make it clear that they can "refuse ads at any time for any reason, including our determination that they promote competing products or services or negatively affect our business or relationship with our users."
Since +Mark Zuckerberg said that he did not see Google+ as a competing product, I wanted to test their advertising guidelines and it looks like Mark was right. Facebook does not see Google+ as a competing product as my ad was approved.
Now they can take my $ from the clicks of my ad. Congrats Facebook, but I still want my friends to know I moved to: http://Profiles.Google.com/SocialJulio "
Not to mention there are probably issues with trademarks and running ads to a specific person (a friend tried to link to his own profile and his ad was blocked).
"The selection includes many friends who you publicly interact with the most. Examples of public interactions include Wall posts, comments and mutually attended events. Facebook will never show friends based on whose profiles you choose to view or who you interact with over messages and chat."