In our case we were able to convince some of our clients to let us keep ownership of the iOS code developed for them as long as we didn't sell it to their local competition. We basically gave them a license to do whatever they wanted with the code while we kept all ownership/IP/ability to create a product with it.
After 5 months developing a fairly complex iOS app for a local cable company (think i.TV + Netflix like vod recommendations) it sure feels that we have created some value as we can go out and create spinoffs or repackage the same solution to other (non local) cable providers.
Nice! Maybe it can be hooked up to a gmail or facebook stream to literally "destroy" spam or unwanted messages... email cleanliness could be a few laser shots away :-)
After 5 months developing a fairly complex iOS app for a local cable company (think i.TV + Netflix like vod recommendations) it sure feels that we have created some value as we can go out and create spinoffs or repackage the same solution to other (non local) cable providers.