This would make total sense if the entire world were under one tax system. Taxing corporations is a way of of taxing the dividends of shareholders outside your country, whose income you can't tax individually.
Having just driven from Dallas to LA, I can speak for this concept. You simply can't avoid traffic waves, from an individual perspective.
Autonomous cars will solve this someday, but this simple idea seems like it could work. I'd like to see how it works when some drivers have the tool and others don't.
So what he can do in the video is not exactly revolutionary. But none of those techs can live up to their potential without this kind of experimentation and integration with each other.
It's not the next Tesla, but I'm glad to see someone taking these technologies seriously, even when they have some work ahead of them.
The difference is that people in relationships feel guilty shopping around. I know many people with jobs who keep one eye on LinkedIn in case they see a great opportunity.
This is also using a fairly new engine, the Merlin 1-D http://en.wikipedia.org/wiki/Merlin_1D#Merlin_1D. It is designed for mass production, using nearly 50% fewer components than the 1-C, and it seems to be flying great! Can't wait for the next launch!