This conflation creates division. The same occurs with a myriad of other issues. Someone could have supported Trump at the inauguration on Friday, marched in support of women's rights on Saturday, and been entirely consistent in the views they were espousing. However, a common viewpoint is that these are somehow mutually exclusive when in fact they are far from it.
Is it inconsistent to believe that the world is totally unjust and, yet, also believe that individuals who put forth more effort are generally more successful? I think not.
The world itself may be totally unjust; physics shows no partiality for individuals who possess a greater "morality" or work ethic. However, we do not only live within the world. We also live within various frameworks, such as a culture, society, company, etc. These frameworks are not governed merely by physics, but by other humans. And these other humans do, almost by definition, show partiality. Therefore, I argue, that you can increase your chances for success through your own actions. This is not inconsistent with claiming Pol Pot and torturous jihadists "won"; they could have simply assessed their situation and, by their own effort, maximized their chances for success.
Businesses compete for consumers. Consumers prefer honest businesses. Businesses optimize for consumer preferences.
Edit: The business considers this complex, multi-variable equation and tries to extract as much profit as possible. In many cases, the consumer is apathetic. Personally, I signed up for a Wells Fargo account last week despite being completely aware of this news. As a joke, I almost asked the guy if I _already_ had an account!