I also see this ad repeatedly. It doesn't bother me at all, but I thought I should comment in case it helps making your campaign more effective.
Just to show you how much it shows up: my WIFE already recognizes it, just from hearing it when I'm working by her side.
I'm sure retargeting works in some context, but I'm guessing you are overdoing it in some cases. (I'm in Brazil, but I browse mostly in English. Maybe it makes me a particular case?).
I'm aware that Brazil is not exactly the center of the Academic world, but PhD research is a pretty globalized endeavour. Plus, it would be fun to see how the pedigree lines crosses borders.
Plus, this might be one of the largest database in the world. Every single Brazilian professor I've meet has a profile there.
Just to show you how much it shows up: my WIFE already recognizes it, just from hearing it when I'm working by her side.
I'm sure retargeting works in some context, but I'm guessing you are overdoing it in some cases. (I'm in Brazil, but I browse mostly in English. Maybe it makes me a particular case?).