This piece gave me a couple of red flags even before I started into the article - primarily the adversarial premise in the title and implied put down of "business people". Remember the time when your VP or manager walks into the room and begin with "you people need to ..."?
As a tech founder, I realize how many aspects of technologies and competencies I need to get right to move the startup to somewhere near a profitable business. There are very few super techs who "know it all". There are legal techies, business techies, hardware techies, etc and probably will look down with similar disdain that a "coding techie" who just don't get it. That attitude is not going to be conducive to building relationship all around.
I would suggest looking at any proposition that comes your way as what a good angel or VC would - ask the right questions, be helpful, do your due diligence, say no politely and walk away if it does not interest you. We techies must educate ourselves how to evaluate a startup proposition and be helpful where possible to build our network because the network may yield answers in our "next" startup.
As a tech founder, I realize how many aspects of technologies and competencies I need to get right to move the startup to somewhere near a profitable business. There are very few super techs who "know it all". There are legal techies, business techies, hardware techies, etc and probably will look down with similar disdain that a "coding techie" who just don't get it. That attitude is not going to be conducive to building relationship all around.
I would suggest looking at any proposition that comes your way as what a good angel or VC would - ask the right questions, be helpful, do your due diligence, say no politely and walk away if it does not interest you. We techies must educate ourselves how to evaluate a startup proposition and be helpful where possible to build our network because the network may yield answers in our "next" startup.