It's also a huge win if you need multiple people to sign a document.
Without a tool like HelloSign you need to email the document to each person one by one to get everyone to sign on the same "paper". It's a mess and takes up a lot of time and coordination.
With HelloSign (and other similar tools), you can just send out an email with a link to everyone at once. They can sign the document asynchronously in whichever order they want, and when everyone has done that, you get a notification.
We're a team of 3 (technical) founders and now hiring the first people to join us. The company is in a very early stage so you get to have a real impact and build things from the ground-up. That being said, we do have the product up and running with a bunch of active users providing us constant feedback, as well as funding to pay reasonable salaries.
At PrompterAI we build a virtual assistant for people working in sales and account management. The information they need to keep up with is scattered around tons of different tools: LinkedIn, news, email, Slack, CRM, support ticketing system, intranet etc. Based on users' calendar, who they are meeting with and what the meetings are about, we filter and aggregate relevant information from all those tools and compile it into a daily briefing package. It's kind of like a virtual executive assistant that helps people to keep up with everything and making sure no balls get dropped.
If you're interested, drop me a line at lauri (at) prompter.ai, happy to chat more :)
Then again, if a "video view" is defined as "watched over 3 seconds (50% of the video visible in the screen, IIRC)", then it sort of makes sense that "Average Duration of Video Viewed" doesn't include non-views.
For sure Facebook should attempt to name their metrics as descriptively as possible, but also advertisers should make sure they understand how different conversions are measured, what's included and what's not. Another example would be "Clicks" metric, which included all engagement (i.e. likes, shares etc), instead of just "Link clicks".
Surprised that the article doesn't mention Website Custom Audiences (WCA in short), which for many startups might be much easier to collect compared to email addresses.
With WCAs you can build audiences based on people who visited your site (or say, a specific URL like a blog post or a thank-you page). You can then use these both for retargeting (e.g. someone visited your site but didn't sign up yet), or build lookalike audiences out of website visitors and/or signups. Imagine that someone read an amazing blog post describing some key features or use cases of your product? Why not create a WCA and then craft a creative addressing that specific audience segment.
Another benefit of WCAs and lookalikes based on those is, that they're updated automatically, whereas for email-based custom audiences you'll either have to manually upload new signups to FB, or set up some custom automation to do that for you.
At Smartly.io we build tools for largest European eCommerce-sites and Ad Agencies to automate and optimize their Facebook advertising. We're about 18 months old, currently 24 (8 devs) people strong and growing fast. We have actual paying customers (see our frontpage), have raised funding from top investors in Finland like Lifeline Ventures (e.g. Supercell) and our team is a bunch of experienced startup veterans (founders of Startup Sauna, worked previously in SF etc.).
We're looking for full stack developers. There's plenty of interesting challenges to tackle, ranging from designing and building UI to handling large amounts of data and designing models for automatically optimizing bid levels.
As many have asked, at least for now there's no real spam protection. Asking you to confirm email for every email/referer pair prevents me from adding your email to zillion sites (although confirmations could also get annoying at that point :) and spamming, but of course that doesn't still prevent bots from filling out your form.
I think in a way it's a tradeoff between ease of use, both for you and the visitor. Alternatively we could do heavier registration process and/or let you configure some running on our server, but then setting things up wouldn't be as easy and you might as well just run your own backend. For the visitors forms provide an easy (than, say just email) way to reach out. I guess the question is, do you prefer false positives (spam) or false negatives (folks not reaching out) :)
Regarding having clear text emails in the source, I'd argue (based on nothing but anecdotes) it doesn't matter, much. As throwawaymsft said elsewhere, bots are pretty good at figuring out what "you (at) email (dot) com" means, so in most cases you'd anyway be getting much spam. We considered a token-based approach instead, but decided to go all-in for simplicity. Also, since we're using forms anyway, they're more likely source of spam than some bot crawling just for addresses.
Definitely not intended :) The modal should disappear once you make your first change to the files in Dropbox. If this doesn't work, please shoot me an email [email protected].
We built something similar last weekend in Node Knockout: http://startuplife.io. Not nearly as polished or complete as Hipster CEO, but maybe nice for Android users :)
For me, turning plugins such as flash into "click to play" seemed to speed up things a lot in osx / chrome. The setting is a bit hidden, but you can find it from settings -> show advanced -> content settings -> plug-ins.
The magnitude of the help of course depends on the type of business, but generally the answer is yes.
Usually, when people make decisions without full information, they fall back on simple heuristics. One of the most common one is to derive hidden features of the product or brand from the visible ones. As an example, I don't know if service X is reliable (as I don't have prior experience or other knowledge), but since the price is high, I assume that price and quality (reliability) are connected and the same goes for looks. If the business looks (as in graphic design) nice, then I assume that the business is also nice.
At least in the context of eCommerce, the perceived quality of the information is among the biggest factors affecting the perceived trust and risk. It has been researched, that both trust and risk affect consumers intention (in addition to the potential benefit) and thus when consumer trusts the service and perceives low risk, she's more likely to make a purchase.
This comment is more focused on the web graphics -point of the question and visual parts of the design. I'm aware that design is much more than just deciding the right shade of blue.
Without a tool like HelloSign you need to email the document to each person one by one to get everyone to sign on the same "paper". It's a mess and takes up a lot of time and coordination.
With HelloSign (and other similar tools), you can just send out an email with a link to everyone at once. They can sign the document asynchronously in whichever order they want, and when everyone has done that, you get a notification.