"We're in an unreal world now where the concept can get you $25 million -- where revenues and business plans, you don't need to have those," said Hagen
1 effective content marketing approach I used with previous company:
1. create a slidedeck with lots of visual & publish on Slideshare
2. create blogpost with the slidedeck embedded - remember to test the headlines (e.g. with KingSumo for Wordpress)
3. change the headline in slidedeck & blogpost according to what works best - after we updated the headline on Slideshare one deck went from 1,000 views the first 24hrs to 10,000 views in the next 24hrs (not only due to being featured by Slideshare)
4. share your blogpost on various channels (niche Linkedin groups, twitter etc.) - and don't forget to submit to Buffer (https://buffer.wufoo.com/forms/buffers-awesome-content-colle...). Buffer can really drive traffic & a crazy amount of shares on Twitter.
Nice to be in a world before business model.