"Tech companies don’t require their engineers to be coding wunderkinds" - really? What tech companies advertise for mediocre, non rock star devs who can muddle through some tutorials?
To actually get the data they are going to mine, people have to actually use the thing. This is where I think color will fail... plus they spell colour wrong! (sent from Canada)
The one thing wrong about this critique is that it is a GOOD thing there is a charge for more apps on the app store. It stops the spamming that is prevalent on apple's platform. It should be free for the first 5 and then a charge after that.