I'm a SoftLayer employee, so my perspective on this might help ... A server at SoftLayer is often more expensive than the same server at another provider, but those identical server specs don't necessarily make it an "apples to apples" comparison. When you don't need any of the free value-add functionality that differentiates a SoftLayer server (which I won't include here for fear of being "salesy"), the numbers probably won't add up. SoftLayer isn't positioned in the market to compete on price, and you're right that there are a lot of quality hosters who offer reliable, powerful servers for lower costs.