Author here. The micro: a healthcare provider's billing platform told me I'd need a facial scan to keep my next appointment. The macro: what biometric data can and can't actually do, and what it's worth before we hand it to for-profit companies for free. Happy to answer questions.
PS. there's absolutely sourcing for those ROI numbers. Here are a few of the sources for the studies linked to directly below the ROI metrics (Anita Borg Institute), and pages 11-12 of that report detail all of the sources and studies. Here it is, in case you missed it on the site ---> http://anitaborg.org/wp-content/uploads/2014/03/The-Case-for...
Those metrics are based on studies by: Cristian Dezsö at the University of Maryland, and David Ross at Columbia University Business School; Cedric Herring, Professor of Sociology and Public Policy at the University of Illinois at Chicago; Cindy Padnos, founder of Illuminate Ventures, who compiled data from 100 studies on gender and tech entrepreneurship; The London Business School report, Innovative Potential: Men and Women in Teams; the September 2013 research report, Innovation, Diversity and Market Growth by The Center for Talent Innovation (CTI); Professor Anita Woolley, an economist at Carnegie Mellon; Cumulative Gallup Workplace Studies; and McKinsey & Company's annual series "Women Matter."
nobody is telling you you "have" to write things that alienate men, and i guarantee that some of the overly "masculine/average" descriptions repel many men from these positions as well. if you feel you would be biased against women in your hiring process, you should probably remove yourself from said hiring process. if you don't like the ERE descriptions, that's cool, simply write better ones (i don't think ERE is the authority here) - the aim is to be more conscious of the difference language makes.
i replied to a few threads about this re: "re-evaluate your job post descriptions" - i did not draft those descriptions, they are linked to the actual original content by ERE. everything on the site is not original content. i find the descriptions could use some work, but do a decent job of illustrating the point that language matters, especially when the goal is simply to expand the pool of people that respond positively to your post.
i replied to a few threads about this re: "re-evaluate your job post descriptions" - i did not draft those descriptions, they are linked to the actual original content by ERE. everything on the site is not original content. i find the descriptions could use some work, but do a decent job of illustrating the point that language matters, especially when the goal is simply to expand the pool of people that respond positively to your post.
i replied to a few threads about this re: "re-evaluate your job post descriptions" - i did not draft those descriptions, they are linked to the actual original content by ERE. everything on the site is not original content. i find the descriptions could use some work, but do a decent job of illustrating the point that language matters, especially when the goal is simply to expand the pool of people that respond positively to your post.
fair enough re: "re-evaluate your job post descriptions" - i did not draft those descriptions. nothing on the site is original content. i find the descriptions could use some work, but do a decent job of illustrating the point that language matters.
i did edit from "masculine" and "feminine" to "average" and "better" as i found masculine/feminine ultimately problematic. this reference is simply a few examples of what a change in language can do. they still describe the exact same job and functions.