You should always think clearly and separate business form family, being said that, get into a very cold thinking process and define how much of an added value F&F could bring to your biz case, once, I was meeting with Chris Sacca, and I had a big financial player willing to invest $5M into esarly tech ventures, and Chris spoke upfront and said to me, money is not really the issue, the issue is WHO is putting the money in. You need really smart capital and financial partners that will generate the right noise for your project to get from 0 to 60 in the shortest time, F&F first do not know anything about the industry, and second may not be critical enough to tell you when you are doing something wrong, and even if they do tell you, you may end up saying, WHO ARE THEY TO TELL ME WHAT I SHOULD DO!!
Hope this helps
Seems to be a nice service, but on the downsize may turn into a sensationalist type of site such as any of those offers of the day sites, which is not bad at all but may require heaps of cash in order to purchase hellofatrafficstream in order to get people to commit and reduce their boune rate.. just watch that and be aware of what the market tells you to do..