I think you're missing the point here. I sank tons of money into arcade games just as you did, however neither one of us needed to add quarters during gameplay to get new items to use. You also can't compare purchasing a console game to the money that gets used in social games. Your points of comparison are apples and oranges. I can respect that you feel comparing social games to gambling is wrong, but it's purely subjective. Gambling and gaming are both forms of entertainment that cost money. If you set aside your bias and look at the facts of the game mechanics, you'll see that the comparison is actually spot on.