Hi xodem, I'm Jennie, the Digital Director at UBank. I just wanted to reassure you that privacy was taken extremely seriously -- no personal customer information is available even within the database, and we've ensured strict compliance with privacy laws.
We also took an extra step around setting a minimum uniqueness level of 'Less than 10' - so there won't ever be a scenario shown for 1/2/5 PeopleLikeU as queried in the comments below.
Hope you enjoy the experience - we really wanted to give the value of the data safely back to the people who created it to help you make more informed decisions on what, where and how much you spend.
Feel free to tweet me @jbewes or the team @Ubank, or even Facebook msg them facebook.com/ubank if you've any more queries.
We also took an extra step around setting a minimum uniqueness level of 'Less than 10' - so there won't ever be a scenario shown for 1/2/5 PeopleLikeU as queried in the comments below.
Hope you enjoy the experience - we really wanted to give the value of the data safely back to the people who created it to help you make more informed decisions on what, where and how much you spend.
Feel free to tweet me @jbewes or the team @Ubank, or even Facebook msg them facebook.com/ubank if you've any more queries.
Cheers, Jen :)