This is genuinely super! I've already configured my firefox so that fb exists best within the non-public context. This means i will visit any website which uses fb monitoring, and so forth, and that i won't be logged in!
Very interesting. I'll be honest, I expected this to be vague and self-important but it was very concrete and made a lot of discussed-to-death topics interesting again. He sort of lost me about halfway through the paper but I suppose that's because he has a PhD and I don't.