PostHog & Mixpanel are great for self-service analytics, we aim to do something different. We're building infrastructure around a generic event taxonomy, so data teams can share & collaborate on advanced modeling. We don't do the BI part, but are data warehouse native.
Thanks for the detailed comments. To create the first version of the taxonomy, we looked at the 50 companies we worked with doing modeling on their existing analytics data (from GA, Adobe, Mixpanel etc) and mapped their product UI’s and data team requirements into one extensible data format. In your examples, the taxonomy would classify these as interactive user actions, with a PressEvent on a Pressable UI element. This way, models can work both on the GitHub and HN examples in one generic way, so there is no need to come up with very case-specific naming and map these once you build a model. If you still have use-cases that are not covered, the taxonomy is also extensible, which enables you to use our validation & data modeling.
About replacing components: no need to do this if you don't want to, you can either:
A) Swap native components without having to code anything, using the premade Tracked<Component> for a specific platform (e.g. `<TrackedButton Me!</TrackedButton>`); or
B) Use your own component of your liking (i.e. Next.js' Link) and wrap a TrackedContext around it that automatically triggers an Event (e.g. see https://objectiv.io/docs/tracking/react/api-reference/tracke...).