think about it: they were created for desktop audience and till date, they haven't been challenged by anyone (the world has moved on to mobile).
Which is why they are able to command a higher valuation (lack of competition, a known brand which knows how to create FOMO and now an enterprise sales team)
Being genuine about 'hey! I am trying to solve a problem' helps (instead of putting up a made-up garb of 'we are the best').
Plus, focus on product is what brings respect - look around us : most of the companies we respect are because of the product quality which translates into great features, dependable support etc.
Which is why they are able to command a higher valuation (lack of competition, a known brand which knows how to create FOMO and now an enterprise sales team)