I guess its not about the job market. Geeks are more of creators and artists. They dont bother much of the hierarchies and luckily the hierarchies too dont have an issue because they deliver.
Its just that whose in more power. In the factory age it was the sales man. In the tech age its the geek
I agree with your view that for solid SEO foundation a company at times needs to invest its resources. However there is still a difference.
- Even post huge investment you are not sure that you will get a preferred ranking on SERP
- Also it takes time to reach the top. In case of PPC that time is less than a few minutes
I believe the reason PPC+SEO shines is because the first 2 things the user gets (Ad + 1st result of his search) both point in the same direction and this increases his confidence
Its just that whose in more power. In the factory age it was the sales man. In the tech age its the geek