Depends on what functions your app is performing. We develop web based apps and would only need a native version to access a users contact list (Maybe there is a way to do this already?). Otherwise we're pretty content without having to deal with the app stores.
I'm working on 3 side projects that I hope will all work together. Most folks will tell you to focus on one, but in my case I felt I had to build the smaller ideas first to validate the main project idea.