We've invented the mobile un-friendly site! We are industry pioneers!
How are we missing the -
Paperback + Consultation for $250
Complete 45 page book (45 pages?)
Ships within 2 days
1 hour 1-on-1 consultation
Expert implementation advice
They sound like experts to me. 37signals book Rework only has 288 pages $11. Page count doesn't mean everything, but clearly 37sig is stuffed with fluff. All you need is 45 to change to the game up.
I'm a non-profit and small business owner, I'm sold!
The effect of this one time gift is temporary. The obvious overall goal is to gain longtime users, not short term gains by burning through free credits. The overall effect resulting in raised bids for current advertisers is negligible. Unless you have thousands of new adwords users opening up accounts, focusing their free credits towards the same term that is already competitive, then yeah, sure, ppc will increase a little.
You're running a small business, lets say you receive a credit of $100 to start an adwords account. You'll see from the adwords campaign a noticeable increase in traffic occurs, you can track phone calls from ad campaigns, and observe click-throughs to emails/sales received from running campaigns.
Great. Then you increase your budget to $1,000 a month on adwords, watch as pay-per-click supplements organic traffic that wouldn't otherwise be captured.
Beyond that, within the first month or so of having a new adwords account, Google (with a live and knowledgable rep out of Ann Arbor) personally helps you set up and optimize your campaigns (a service that predatory SEO and SEM experts typically gouge small businesses on). All of this is for free to help businesses understand how to use a tool that touches 65%? of users online. Disgraceful. How dare Google make money and put you in touch with consumers who don't know about your products or services.
It's not just business use alone that matters for Google, they are a complete productivity/life suite. Facebook fails miserably at this.
Enter the realm of Facebook and what do you accomplish, you add friends, like something, and look at photos, essentially nothing, a closed experience that ignores much of the internet as a whole delivered through an unusable interface (does anyone else feels like facebook has a b-rated windows 95 feel to it?). Seriously, try to find apps in Facebook vs. finding apps in Chrome Web Store. I understand the numbers behind it, but AOL was cool at one time too.
Google you have everything you need to help you be productive and useful. Amazing integration across all platforms, mobile phones, google docs, chat, news, reader(quit whining about the redesign) and discovery (google +, seriously video chat in hangouts thats pretty and easy to use, why do I need Citrix?). If your against the thought that google + can be successful and aide you in having a better social user experience online, then I'll let you get back your USWeekly and you can keep joining your "Kim Kardashian Support" groups on Facebook.
Google is the company that Microsoft failed(fails?) to be. Sure they don't make pretty iphones, but they make real, usable products.