This is very subtle attempt to increase publishers from google ( supply side ). I work in ad-tech and inventory quality is something considered prime importance. So what google is trying to do is get publishers sign-up. Those who contribute will not see any ads and those who don't will still see ads.
Now if we get very large number of people contributing and site visit increases then both sites and google could loose revenue as they would have been better off with ads.
Its interesting experiment by google to see what alternative model to ad can be built while simultaneously increasing publisher supply. Good move. They are trying set feet on both stones.
Now if we get very large number of people contributing and site visit increases then both sites and google could loose revenue as they would have been better off with ads.
Its interesting experiment by google to see what alternative model to ad can be built while simultaneously increasing publisher supply. Good move. They are trying set feet on both stones.