I actually like a bit of humour; when applied correctly it can accentuate the gist of an item and throw into sharp relief what the "community" really thinks. In this case: facinating story, but, come on, it's from the "Daily Mail". Humour, quite simply, is required.
Style versus substance. Slick but crap. To echo psyklic, I felt the production was great, but the instructions, implementation and interaction were shockingly poor.